This is the poster my friend Dr Rowena Merritt and I used to market the Behaviour Change Value for Money Tools we developed with the National Social Marketing Centre. On the following page you will find the training material and evaluation tools we provide. More than 250 users have been trained to apply systematic value for money analysis using these tools.
Updates
I have updated the VfM Tools and training materials to reflect the latest data available as at January 2015, however, if you feel that you have new evidence that could improve them please let me know as these tools need to be kept up to date as evidence emerges as to the effectiveness of social marketing and methods of maintaining long term behaviour.